Joseph Lloyd Serling

Partner

Joseph Lloyd Serling, having attended the University of the Americas in Mexico City and Iona College, graduated from the University of Denver in 1965.   In 1968 Joe received his Juris Doctor degree from the Vanderbilt University School of Law.   In 1970, Joe began his legal career as an assistant attorney general in the Civil Rights Division of the New York State Attorney General’s office.   In 1972, Joe was hired as an associate at the law firm of Orenstein, Arrow, Silverman & Parcher, where he worked with such diverse clients as the Rolling Stones, Bette Midler, and the National Music Publisher’s Association.

In 1973, Joe joined the law offices of Fredric B. Gershon and represented the Robert Stigwood Organization, which counted RSO Records and numerous other entertainment ventures among its clients. Mr. Serling became Vice President of Business Affairs for Private Stock Records, Ltd. in 1975, whose artist roster included Blondie, Frankie Valli, and Jose Feliciano.   Five years later, Joe formed his own law firm and in 1987 became a partner in the law firm of Rosenblum & Serling, LLP.   In 1989 Joe formed Serling Rooks & Ungar which in January of 1996 became Serling Rooks & Ferrara (SRF).  SRF grew in stature and size, and in 2009 became Serling Rooks Ferrara McKoy & Worob, which has evolved into one of the music entertainment industry’s most prominent full service music business law firms with a substantial client and corporate roster.

Joe represents a diverse client base, including record companies, artist managers, booking agencies, numerous high profile artists, record and publishing executives.